Television advertising by wine producers is relatively rare for a number of reasons. One reason is that alcohol advertising may be restricted or banned in certain media. Charters S. (2006) also suggests that „even where formal restrictions are not in place, informal controls and the power of lobby groups may impose practical limits, such as influencing the advertising of wine on commercial television stations‟. However it is just as likely that
only large producers can afford the high cost of production and transmission of television advertisements. Television also has a relatively broad market and it is therefore more difficult to target wine consumers, although particular shows would likely appeal to the wine market and these could be useful to be associated with. Radio has a more targeted audience as radio stations usually attract a very narrow demographic of listeners.