Concept of Marketing mix.
Marketing mix means a set of policies pertaining to the product, physical distribution, price andpromotion which affects the buying decision of the customers. It consist the elements likeProduct, Physical, distribution, Price and Promotion. They are under the control of management. By making necessary changes in them we can influence the buying of customers.The success of any business enterprise depends upon marketing and success of marketingdepends upon the marketing strategies and the marketing strategies are concerned with theelements of marketing mix.