The kindle fire : building new opportunities and threats
Then, at the end of september 2011 the long awaited new color Kindle download media device that would rival Apple's iPad was introduced by Bezos to wide acclaim. Amazon decided it sell the new Kindle Fire for $199, lower than it cost to produce, because Bezos believes that Amazon will make its profits form all the books,magazines, movie,music,and TV shows that users can now download to its new touch screen device. Amazon controls important media content-much more so than Apple and the market for tables computers was weakening in late 2011 as customers were wondering exactly what they were buying as new much more powerful and lightweight laptops were being introduced
The kindle fire : building new opportunities and threatsThen, at the end of september 2011 the long awaited new color Kindle download media device that would rival Apple's iPad was introduced by Bezos to wide acclaim. Amazon decided it sell the new Kindle Fire for $199, lower than it cost to produce, because Bezos believes that Amazon will make its profits form all the books,magazines, movie,music,and TV shows that users can now download to its new touch screen device. Amazon controls important media content-much more so than Apple and the market for tables computers was weakening in late 2011 as customers were wondering exactly what they were buying as new much more powerful and lightweight laptops were being introduced
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