June = Banana limited edition (trying to move to May)
July/Sep
EBA2 = Inspire & experience phase II
Go into occasion ex. Movie time
K.Tik prefer to lead to FB page rather than Microsite
Nov/Dec = New year Idea campaign - Bigger than V’tines
Under ‘My type of fun’
Fortune teller + horoscpoe
‘Lucky M’ - each color has good meaning
Online content to help
Maybe use e-card? still popular? Trends can suggest