Can selling less of something be more profitable than selling more of it? In 2009 , Apple changed the pricing structure for songs sold through iTunes from a flat fee of $0.99 to a three-tier price point system of $0.69, $0.99, and $1.29. The top 200 songs in any given week make up more than one-sixth of digital music sales. Apple began charging the highest price ($1.29) for these songs-songs by artists like Adele and Carly Rae Jepsen