Let us take another discipline: business studies. Assume you work in the area of marketing. Again, you can work at different levels: as a salesperson, sales manager or sales promotion executive. The list of questions that may occur to you is endless. The types of questions and the need to find answers to them will vary with the level at which you work in the organization. You may just want to find out the monthly fluctuation in the sales of a particular product, or you may be asked to develop a research and development strategic plan to compete for a greater share of the market for your company’s products. You may ask yourself or be asked, for example: