Booth Staffing & Training
Booth staff should be made up of your a-team
• Generally thought to be top sales personnel
• Do more than man your booth - attend education sessions and social events
for further networking opportunities
• Determine ways to capture the attendee’s attention within the first 30
seconds of them visiting your booth
• Discuss ways to qualify attendees as a lead in less than 2 minutes and
determine a strategy for managing leads after the show
• Listen in order to learn what the attendee wants/needs
• Present - “Pitch” in less than 5 minutes
• Close - Mutually discuss next steps