The case of the Salt Lake City Winter Olympics in 2002 is further evidence
of the packaging of an imagined vision of local culture for global consumption.
The focus of broadcasters and image makers upon the Mormon history and
identity of the city and the state of Utah was misrepresentative. Despite the
presence of the Mormon Tabernacle of the Church of Jesus Christ of Latter Day
Saints in the city centre, only some of the inhabitants of Salt Lake City belong
to the Mormon Church. In contrast to the South African RWC case, history was
not written out, but rather a history was written in, one that prioritised the
Mormon migration to the West in general, and Utah in particular, at the expense
of non-Morman Utahans. This demonstrates how global sports events can lead
to the promotion of imagined, partial and fictional representations of local
identities and histories. Whether it be ‘timeless natives’ or an in-group-focused
history, ceremonies have done little to alter pre-existing stereotypes about places
and peoples.
The case of the Salt Lake City Winter Olympics in 2002 is further evidence
of the packaging of an imagined vision of local culture for global consumption.
The focus of broadcasters and image makers upon the Mormon history and
identity of the city and the state of Utah was misrepresentative. Despite the
presence of the Mormon Tabernacle of the Church of Jesus Christ of Latter Day
Saints in the city centre, only some of the inhabitants of Salt Lake City belong
to the Mormon Church. In contrast to the South African RWC case, history was
not written out, but rather a history was written in, one that prioritised the
Mormon migration to the West in general, and Utah in particular, at the expense
of non-Morman Utahans. This demonstrates how global sports events can lead
to the promotion of imagined, partial and fictional representations of local
identities and histories. Whether it be ‘timeless natives’ or an in-group-focused
history, ceremonies have done little to alter pre-existing stereotypes about places
and peoples.
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