Our Vision is for McDonald's restaurants to create positive impacts for our communities, society and the planet. Since the Company’s founding, being good neighbors has been part of our heritage. Back then, environmental management generally meant doing less harm. But today we focus our opportunities on doing more good. That’s why the Company and its Franchisees are seeking new ways to further improve restaurant efficiency, manage energy usage and costs, recycle waste and conserve and reuse water, all while engaging our people and our customers to strengthen the business and our brand.