There are two tiers. The brand soul of Camay relates to the proposition of the archetype of the Mother Goddess, the Caregiver and the mystery of the evocations of scent, to the power of that millennial heritage. That storytelling ideal is nothing contrived of marketing jingo, but is coming from the framing of dozens of global interviews interceptions examining the mystery of the user’s psyche in examining the role of the woman in her “family.”