Binomial (binary) logistic regression is a form of regression which is used in a situation when dependent is not a continuous variable but a state which may or may not happen, or a category in a specific classification [8]. Logistic regression can be used to predict a discrete outcome on the basis of continuous and/or categorical variables.
Multinomial logistic regression exists to handle the case of dependents with more classes than two.
Although logistic regression has been used in variety of areas, for example in childhood ADHD context [19], logistic regression has also been used in customer analysis. For example Buckinx et al. have used logistic regression for predicting partially defect customers in retail setting [4]. Multinomial regression has been used for predicting the customer’s future profitability, based on his demographic information and buying history in the book club [1].