Arguably the largest disruptive technology to emerge has been the
World Wide Web. The Web has disrupted products, processes, and services
across most industrial sectors. Products such as televisions can now be
Web enabled, offering customers a host of new services such as video
downloads and Internet browsing. Processes such as the manufacturing of
televisions regularly use the Web to source materials, receive orders from
television dealers, and track sales in real time. Services such as movie
rentals now use the Web to offer customers the latest movies, which can be
downloaded directly to a television or computer on demand. Thus, organizations
need to be aware of the threats posed by disruptive innovations
in their industry and be prepared to react quickly if necessary.