Mars Inc. sponsored this international event, and because of the issues of giving up the “World Cup Brand,” the event was dubbed the 1st FIFA World Championship for Women’s Football for the M&M’s Cup.” (2) The name was given due to the fact that Mars was the brand that made M&M’s, ultimately devaluing the importance of brand for the Women’s World Cup. It was not until the success of this event that the 1991 event was deemed the “Women’s World Cup.” The event also held to be a revolutionary tournament for the field of women’s sports as six female referees or assistant referees were appointed for matches for the first time in FIFA history(3).