Again, the low switching costs indicate that it is easy for consumers to transfer from Burger King to new firms (new entrants). However, new entrants face moderate cost disadvantage because large firms like Burger King benefit from economies of scale that many new firms do not have. Also, the moderate cost of doing business could pose a financial challenge to new entrants. Based on this aspect of the Five Forces analysis, the threat of new entrants is a considerable issue in Burger King’s business.