Drop the Clichés and Make Your Energy-Awareness Campaign Hit Home
If your organization wants to save energy, it's important that your staff become aware of the energy consumption that they are responsible for. Simple changes in people's behaviour can quickly lead to significant energy savings, but such changes will only happen if the people are aware of the energy consumption that they have the power to control.
If you can guide and encourage them appropriately, your staff can probably achieve huge cuts in your organization's energy consumption. Everyone knows that saving energy is a good thing, but most people will only be motivated when you can demonstrate just how much energy they are wasting, and just how much potential there is for them to improve.
Essentially you need to raise the energy awareness of your staff. And for this, you need an energy-awareness campaign.
Now, typical preparation for an energy-awareness campaign might begin with a hunt for generic poster facts and figures, and generic pictures of light switches, children hugging trees, and polar bears on melting ice caps etc... But the problem with that approach is that most people have seen it all many times before, and consequently they rarely stop to think about the underlying message...
And, more importantly, there's actually a much better way to encourage the occupants of your building to take action to reduce their energy consumption...
The usual array of clichéd poster facts and figures are not nearly as effective as targeted facts and figures that are specific to your organization, and that you can easily come up with yourself!
Because the more you can make your energy-awareness message directly relevant to your building, the more that your building's occupants will understand and appreciate it.
Though, just to be clear, we're not suggesting that your campaign shouldn't include polar bears at all...