Since Samsung has a wide range of products, it has various pricing methods. Price of a commodity says a lot about the product. Innovative products, which are exclusive to a place, are generally marked up to meet the demand curve and use skimming price. For instance, the recent launch of Galaxy Note 3 witnessed a huge demand in the market. In such cases, Samsung adopts the skimming price technique, whereby they get a high value for a commodity before the competition sets in the market. Once the product becomes old or faces a clash by other such products, Samsung reduces its price.
In certain cases, Samsung also adopts competitive pricing schemes to out beat the competitors in the market. Nevertheless, one thing that is worth noting is that Samsung doesn’t have the reputation of entering late in the market. So it means that it doesn’t have to produce products at a lower price in order to catch up. Instead, other companies have to price their products lower in order to compete with Samsung