business, and boosted a number of Thai and foreign tourists, etc. Hence, more and more investors and frequent air travelers are now interested in low-cost airlines [1]. There are 3 major low cost airline providers in Thailand - Orient Thai Airline or One-Two- Go Airline, Thai Air Asia whose slogan is “now everyone can fly”, and Nok Air or Sky Asia Company Limited. The One-Two-GO brand was retired in July 2010, and the aircraft re-branded as Orient Thai Airlines [2].
Recently, air transportation is indispensable in travelling as it accommodates business and private transactions in terms of convenience and timeliness. Therefore, competition in the airline industry is continually intense. The data showed that the demand for low-cost airlines in the Thailand has also needs more and growing fast from the analysis report of Kasikornthai research center in the title of “The chances of the low cost airline business in 2556 (2013) with access to the AEC” said it can be seen that in the last three years, the low cost airline growth over 20 percent; as shown in Figure 1.