Money means more than the coin, paper or plastic to acquire goods and services. Money is linked to complex emotions, feelings and behaviors. Each person has "money messages" that are based on past experiences, what you observed and what you were taught. These money messages reflect the attitudes, perceptions and expectations that influence your financial behaviors today.
For many people, money and what one can do with money, is a measure of their identity and self-worth. "I am successful if I have a good paying job and can buy a new car every 5 years. The more money available, the better I feel about myself." On the other hand, limited money makes me feel powerless.