Increasing customer satisfaction on a permanent
basis is one of the Lufthansa
Group’s strategic cornerstones. In this area,
the Group counts above all on quality and
innovation, which are two of the central
action fields in the strategic program “7to1
– Our way forward” (see page 19, Doing
business responsibly and sustainably). The
aviation company’s goal is to become the
recognized quality leader in all markets
and business segments and to develop
Lufthansa German Airlines into the Western
world’s first five-star airline. To this end, the
airline will have completed the most comSafety,
health, satisfaction
Product Responsibility across the Lufthansa Group
Product Responsibility means for the Lufthansa Group that all business
segments and companies continuously review and improve their offers and
services along the entire service chain. It is of fundamental importance for
the Group’s business success to increase customer satisfaction continuously
and to guarantee the safety and health of passengers, crews and employees
in the most effective way. It is equally important to protect personal
data with the greatest of care.
The aspect of “Service and Hospitality”
in customer orientation will be given even
more emphasis in the future.
prehensive modernization of cabin interiors
in its history by fall 2015. Regular customer
surveys and the further development of the
feedback management processes also play
an important role in increasing passenger
satisfaction (see page 62)