Apple’s recent successes have included growing to command approximately 35% of operating profits in the computer market5 and 66% of the market share for computers priced over $1,000.6 Apple has also paid close attention to its international business by offering 36 country/language combinations of its Apple Store website. The focus on international markets has been a rewarding venture for Apple. According to its 10-Q filling ending March 27, 2010, Apple’s primary business segments include the Americas, Europe, Japan, Asia-pacific and Retail operations. The results of these operations in 2010 compared to the same time period in 2009 are as follows7:
• Americas (Norte & South America)-26% net sales increase
• Europe-63% net sales increase
• Japan-51% net sales increase
• Asia-Pacific-184% net sales increase
Based on these performance numbers, it is evident that Apple’s international operations are a significant contributor to overall sales growth.
Apple’s recent successes have included growing to command approximately 35% of operating profits in the computer market5 and 66% of the market share for computers priced over $1,000.6 Apple has also paid close attention to its international business by offering 36 country/language combinations of its Apple Store website. The focus on international markets has been a rewarding venture for Apple. According to its 10-Q filling ending March 27, 2010, Apple’s primary business segments include the Americas, Europe, Japan, Asia-pacific and Retail operations. The results of these operations in 2010 compared to the same time period in 2009 are as follows7:• Americas (Norte & South America)-26% net sales increase• Europe-63% net sales increase• Japan-51% net sales increase• Asia-Pacific-184% net sales increaseBased on these performance numbers, it is evident that Apple’s international operations are a significant contributor to overall sales growth.
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