Tourism is a sector that is rapidly changing under the influence of many social, technological, economic and other trends. Due to this fact, the creators of tourist products face numerous challenges. Managing tourism in such destinations in the manner which ensures the protection of all natural and cultural resources, while at the same time contributing to the interests of the owners, who want to gain profit, as well as the local inhabitants, has become extremely complex and requires mastering a number of skills and varied knowledge. Managers who are trained to perform their duties responsibly and competently hold key roles in the development of tourism in Croatia.