When writing a message, it is important to tailor the message to the audience. In order to do so, the writer must identify the interests, needs, and personality of the audience . For business writing, this includes taking into account whether the message is intended for a higher up or a subordinate, and a singular person or a group of people.
Source: Boundless. “Anticipating Audience Reaction.” Boundless Business. Boundless, 29 Jan. 2015. Retrieved 31 Jan. 2015 from https://www.boundless.com/business/textbooks/boundless-business-textbook/business-writing-5/audience-analysis-47/anticipating-audience-reaction-238-8243/