Creating awareness.This involves a presentation and discussion what knowledge management is and where been used to leverage business results. Examples of successful application are key to enrolling others.This is most powerful if peers speak about how they have applied knowledge management. and the difference that it has made to their business. A practical way we have found to do this, if the peer is in a different location, is to record and show a short video current awareness stage is a two-way exchange. What is the biggest issue or challenge for the business team?