In addition to the manufacturing-related efficiency programs, Nestlé initiated the FitNes initiative to drive efficiency in the group's administrative processes. FitNes was launched in 2002, and it is predicted to incur savings in excess of CHF 1 billion. Wolfgang Reichenberger, former CFO of Nestlé, comments on FitNes: "It's an area that the group has not addressed in the past, it's uncharted territory, and it's fascinating.