#13. Know of the important display points or hot spots inside your store. Display
some items which have higher profit margin at the endcap, the hub at the end of an
aisle or gondola especially in grocery stores. The third level, which is straight to eye
level, of the shelves and cashier’s point are the good areas to place the items that are
usually forgotten, add-ons, less necessary and unbranded products – obviously you
don’t need to put rice and sugar in these areas.