Writers who develop online material need to be aware of such reading habits. That way they can organize and format their material accordingly. Let's say a writer formats his or her material as one big block of text. Most online readers will probably scroll right past it. Very short paragraphs of two or maybe three lines are much more likely to be read by online viewers. Bulleted lists and sentence fragments are even better! One rule of thumb given for online material is this: make the text half the length of what you would write on paper. Fewer words and more focused content add up to better cybar text.