Remorse or DOA Returns Simplification - for goods shipped directly to a customer, there will be some immediate returns due to remorse, technical or dead on arrival (DOA) issues in the first few days. Include return instructions and a return label in the packaging to enable a prompt and easy return for the customer as well as easy processing for the returns center to receive and issue the customer credit. Additionally, it is helpful to ensure your packaging is designed to be friendly for a quick repackage by the customer for immediate returns.