Even though South Korea and Thailand are both Asian countries where have relatively similar cultural patterns and behaviors, there are also some issues that can cause problems when both countries are met. Tourism industry is one of the industries that are very vulnerable for these issues because people from different cultures will meet each other frequently. Imagine if Thais is going to arrange the tour to South Korea on the Songkarn’s Day. When they arrived at South Korea, they started to learn their culture and traveling around. Unfortunately, one Thai guy raised the issue about the problems between South Korea and North Korea while they were having lunch at the Korean restaurant. Unexpectedly, the owner of the restaurant who can understand Thai language heard about their talks, so the owner looked at Thais travelers as if they are devil. Worsen than that he asked them to leave the restaurant immediately. From this situation, we can see that South Korean is very sensitive about their history, especially with North Korea. They love their country very much, and do not want others to discuss about their nations. However, this kind of problem can be solved. Tour guide must educate Thais tourists before going to South Korea about the general information and sensitive issues of South Korea so that it can prevent misunderstanding between countries.
Another problem that might happen when South Korean comes to Thailand is facial expression. Imagine if South Korean family are lost their ways in MRT to go to ‘Ja-Tu-Jak market’. They asked Thais teenagers about how to reach there, but Thai teenagers was smile at them and told them the way unconfidently. At that time, the South Korean felt that why Thais did not take their problems seriously, and instead smiling at them. From this situation, South Korean misunderstands about Thais’ culture heavily since they did not know how Thais are. To solve the problem, South Korean should try to learn about Thais’ culture before traveling to Thailand in order to avoid this kind of misunderstanding, and Thais should also try to let them know by explaining how they are as much as possible.