Barista.
Chin (2003) divided coffee shops into budget and premium coffee. Budget coffee shops mainly consist of Dante, Doutor,
and Ikari. Premium coffee, unlike the NT$35 budget coffee, are those with item prices all above NT$100, including
Barista, Starbucks, IS, Kohikan, and ZhenQuo. Due to the highly competitive chain coffee shop market, some premium
chain coffee shops also introduced lower priced coffee beverage to attract consumers.