Another interesting fact is that, media plays a substantial role in influencing consumption patterns and lifestyle, especially television; even individuals who cannot read or write can be highly influenced by advertising to purchase certain products, or develop certain lifestyle values. It is this media picture that portrays, and actually molds, our society's value system. In essence, media is conveying what we should buy, who we should be, or who we should become, in order to be "happy". Unfortunately, whether young or old, this seems to be working.