Physical evidence in the marketing mix of Pizza hut - The only reason Pizza hut is able to demand premium pricing is because of its physical evidence and the ambiance. The cutlery of Pizza hut is fantastic and it is an enjoyable experience to have the pizza out of the pan right into our plate. The bowls served along with pasta are also good. The glasses are big. And the seats and tables are comfortably spaced giving people the complete experience of luxury dining. Combine that with the excellent people in Pizza hut and you have an excellent afternoon or evening of dining out for Italian cuisine.