the management teams used strategies to deliver its objective. They focus on the product development by improving the formulas of the products and to extend the nivea product range that is why Nivea for men is still the market frontrunner in the male skin care product. Another concern of the UK marketing strategy for the re-launch was the promotion. The Nivea for men not just only make an ordinary promotion or advertisement but they promoted the new launches of its products. They supported the football events through its partnership with power league. Through this, they build a strong positive relationship with men therefore it created stronger brand affinity for Nivea for men. Promotions were used to attract new customers.