They had long been power players in the retail market here, but perhaps lacked the industry know-how of how to operate like an international fashion house, without samples, appropriate PR and a streamlined brand image.
We started off by doing a feature on four major brands in our September 2011 issue and I was intrigued by the fascinating stories of their owners, who had all grown up in a society without fashion, but who were now relaying it to the masses with great commercial success. From then on, we have witnessed a growing maturity amongst these brands and their new season designs are often featured within the magazine.