An overall principle to keep in mind when deciding
how to organize ideas into sections of a manuscript is to
achieve a balance between novelty and conformity.
While the ideas in a paper should be novel, their language,
style, and organization should conform to the
format familiar to the reviewers of a chosen journal.
These gatekeepers look for particular types of content in
specific sections of the article, and it is beneficial for
authors that they find it there. Material presented in a
familiar format frees reviewers and later readers to focus
on the ideas in an article, without spending time or effort
in locating particular types of information.