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Strategic Marketing Case Studies
Foundation for Growth
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A Case Study where Strategic Marketing Delivered Results
Problem:
A services company providing support for the pharmaceutical industry had experienced rapid growth in the 6 years since it was founded. The product offerings were expanding but the company did not have a clear positioning in the customer’s mind. Sales and marketing initiatives were in the early stages and a structured planning process had not previously been used to manage and drive growth.
Our Solution:
We conducted assessment interviews and a SWOT analysis with key stakeholders.
We provided a summary, recommendations and implementation plan to drive continued, profitable growth encompassing:
Planning process, components, resources, timelines etc.
Key Sales & Marketing initiatives needed
repositioning of company / brand
pricing strategy
product strategy
customer strategy
We repositioned the company and brand as part of a comprehensive marketing and advertising plan
We interviewed and hired a professional Sales and Marketing team
award-winningResult:
Our analysis and recommendations served as the foundation for the company’s annual and strategic planning initiatives.
A comprehensive marketing plan was implemented, resulting in a defined positioning and a new look, website, advertising and increased awareness.
The company experienced triple digit growth and was recognized in local and national publications for their success.
Strategic Marketing
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