Deutschland (DSD) to collect packaging material for recycling. Participating
companies pay a per-item fee based on the amount of packaging used and
receive in return a green dot (grüne Punkt) symbol that appears on their oneway
packaging material. The DSD commits itself to collecting and recycling
this material. The system is still suffering from a number of growing pains,
which, of course, works to the relative advantage of systems employing
returnable containers.
But, apart from increasing responsibility towards the environment and
legislation, several companies have discovered that the reuse of packaging
material can also be commercially rewarding. An example of this is the
company John Deere & Co., which has invested $20 million in a returnable
container programme with its suppliers of assembly parts. This programme is
economically feasible, and a positive cash payoff is expected by the time a
comprehensive recycling law comes into effect[6]. Another example is provided
by Herman Miller Inc., which claims to have saved over $600,000 in two years
using returnable packaging material for steel shelves. Returnable containers
are also applied successfully by IBM and Ford[7] and by General Motors and
Toyota[8].
Deutschland (DSD) to collect packaging material for recycling. Participatingcompanies pay a per-item fee based on the amount of packaging used andreceive in return a green dot (grüne Punkt) symbol that appears on their onewaypackaging material. The DSD commits itself to collecting and recyclingthis material. The system is still suffering from a number of growing pains,which, of course, works to the relative advantage of systems employingreturnable containers.But, apart from increasing responsibility towards the environment andlegislation, several companies have discovered that the reuse of packagingmaterial can also be commercially rewarding. An example of this is thecompany John Deere & Co., which has invested $20 million in a returnablecontainer programme with its suppliers of assembly parts. This programme iseconomically feasible, and a positive cash payoff is expected by the time acomprehensive recycling law comes into effect[6]. Another example is providedby Herman Miller Inc., which claims to have saved over $600,000 in two yearsusing returnable packaging material for steel shelves. Returnable containersare also applied successfully by IBM and Ford[7] and by General Motors andToyota[8].
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