The commercial center of the city is in Cubao where many shopping malls and the Aurora Tower can be found. There is a farmers' plaza and farmers' market. Fiesta Carnival was an enclosed amusement park cum carnival which is located in the heart of the Cubao Commercial Center, it has since been replaced by a branch of Shopwise, a local supermarket chain. the Smart Araneta Coliseum is a venue for concerts as well as sports events.