Internal benchmarking does not have to be restricted to cost management. For example, Rank xerox, 80-percent-owned subsidiary of Xerox operating mostly in Europe, used internal benchmarking to boos revenues. The benchmarking project was assigned to ateam. This team studied the sales data and made country-by-country comparisons. It discovered that the French Division's sales of the top-of-the-line DocuPrint machines were10 times greater than those of any othet country. The team identified the best practices of the top performers and had other divisions implement them. By vopying France's best practices, the Swiss Division