We are quite aware that the reason why some commercial livestock farms hardly make good profits is their inability to sell off their livestock to a larger market. In view of that, we decided to set up a standard meat processing and packing plant to help us maximize profits in the industry.
Our goal is to grow Humphrey GT & Family Farms Ltd to become the leading livestock cum pig farms in the whole of Des Moines – Iowa and environ which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the livestock farming industry.
Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the livestock farming industry who are likely to refer become our customers. In summary, Humphrey GT & Family Farms Ltd will adopt the following strategies in marketing our commercial farm produce;
•Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, companies that rely on the livestock farming industry for their raw materials, hotels and restaurants and agriculture produce merchant et al.
•Advertise our business and livestock farms in agro – allied and food related magazines and websites
•List our commercial livestock farms on yellow pages ads (local directories)
•Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
•Attend related agriculture / livestock and food expos, seminars, and business fairs et al
•Leverage on the internet to promote our business
•Engage in direct marketing
•Encourage the use of word of mouth marketing (referrals)