targets customers who have sensitive skin which Philips provide the product not to make customer hurt and doesn’t make blood come out like razor does. Moreover, Philips targets customers who have busy life. As you can see that Philips provide the product that can use everywhere. Furthermore, Philips provides variety of product for customers who need to use outside or inside the bathroom that make its more comfortable. Next, Philips targets customers who don’t usually want to change the shavers.