Classic Airlines must find ways to reconnect with their customers by offering incentives for flying with the company and more importantly, showing customers that they understand their needs and wants. "A need occurs when a person feels deprived of basic necessities such as food, clothing, and shelter. A want is a need that is shaped by a person's knowledge, culture, and personality". Satisfying needs and wants of customers is not an easy task. Implementing marketing segmentation is also an opportunity. "Market segmentation involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action".