Collaboration within consumer good supply chains
The term ‘collaboration’ can be used to describe partnerships between different types of companies at many supply chain levels. However, in the consumer goods sector to co-operative relationships between manufacturers, merging their shipment volumes and distribution networks to achieve a range of logistics efficiencies. One of the most compelling reasons why collaboration is important supply chain initiative is that it has been shown to bring fast and measurable benefits, and is relatively cheap-an important factor in a harsh market environment .