A Study on Implication of Behavioral Finance towards Investment Decision Making on Stock Market.
In the present economic scenario, investment on various stock or company is more complex, as people invest large sum of money, when there is any change in the company profitability will affect the investors. Decision can never be made by relying on the personal resources and complex models, which do not take into consideration the situation. A situation based on the decision - making activity encompasses not only the specific problem faced by the individual but it also extends to the whole environment. Decision making is choosing particular alternative from among the number of alternative, which is adopted after the proper evaluation. Investors have to update in multidimensional fields so can accomplish the desired goals in the competitive field in business environment. Before making the investment, investor considers the financial goals, risk tolerance level and also predict the output mean-variance optimisation. In this paper we look into the psychology, sociology and anthropology. Investor have to think and behave rationally when buying and selling stocks. This paper analysis the determinants of each individual investors behavior of Indian stock market and factors affecting their decision making it also tells the outcome of interaction between investor and manager in stock market. Behaviour finance does not say that every investor would suffer from similar illusion, instead puts an light on to take necessary initiatives to avoid illusions, which influence the process of decision making for making investment.
การศึกษาในปริยายของทางพฤติกรรมต่อการตัดสินใจลงทุนในตลาดหุ้นIn the present economic scenario, investment on various stock or company is more complex, as people invest large sum of money, when there is any change in the company profitability will affect the investors. Decision can never be made by relying on the personal resources and complex models, which do not take into consideration the situation. A situation based on the decision - making activity encompasses not only the specific problem faced by the individual but it also extends to the whole environment. Decision making is choosing particular alternative from among the number of alternative, which is adopted after the proper evaluation. Investors have to update in multidimensional fields so can accomplish the desired goals in the competitive field in business environment. Before making the investment, investor considers the financial goals, risk tolerance level and also predict the output mean-variance optimisation. In this paper we look into the psychology, sociology and anthropology. Investor have to think and behave rationally when buying and selling stocks. This paper analysis the determinants of each individual investors behavior of Indian stock market and factors affecting their decision making it also tells the outcome of interaction between investor and manager in stock market. Behaviour finance does not say that every investor would suffer from similar illusion, instead puts an light on to take necessary initiatives to avoid illusions, which influence the process of decision making for making investment.
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