The program will be piloted in japan, in conjunction with Japan post, a government-owned life insurance, banking and postal service.
The iPad is already the top-selling tablet in Japan, according to Apple. Japan post will deliver the special iPads to seniors and help them set up and learn to use the devices. In addition, they will also provide a monthly check-in service for an additional fee.
"Together the three of us and our teams will dramatically improve the lives of millions of people, and that at the end of the day is what it's all about, "cook said." Where Japan may be first, many others will follow.
The new apps, built and powered by IBM, use machine-learning computer system Watson to learn and adapt to the ways elderly citizens communicate and use the app.
The apps have large buttons that are easy to read and they have adjustable settings to help vision and hearing-impaired users navigate the Web and other iPad apps. IBM's apps are built on top of Apple's existing accessibility features large text, dictation, and Siri, which will read emails and websites.
Everything about Apple, Cook said, is about "helping people that are marginalized and empower them to do what everyone else can do."
The program for seniors is an extension of IBM and Apple's year-old partnership to create enterprise-level iPad apps for corporations. The two companies have already built 22 apps for 11 industries.
That partnership, IBM CEO Ginni Pometty said, was about "re-imagining work." Today's announcement is about "re-imagining life.