This study highlights the uniqueness of the issue of trust as
it applies to trust and trust performance. The research model
provides a cogent framework for understanding why some consumers
may or may not develop trust in s-commerce as a new
trend in e-commerce. Most studies of s-commerce have focused
on the definition and concept of s-commerce. However, no study
has examined trust and trust performance in the context of scommerce.
In this regard, the present study contributes to the
literature by providing new insights into the relationships between
these constructs. Instead of focusing on social and individual
characteristics influencing trust, this study’s model assesses various
characteristics of s-commerce, including reputation, size,
information quality, transaction safety, communication, economic
feasibility, and WOM referrals, in the context of consumers’ trust
in s-commerce. In this regard, this study provides an important
framework for future research on s-commerce because few studies
have explained consumers’ attitudes and behaviors in the context
of s-commerce.