In general it appears that there are some similarities in Asian and Western markets in terms of recent consumer behavior, yet this does not mean that Western advertisers and marketers should approach Asian markets in the same way. Overall it is accepted that the Asian marketing approach is more humble and subdued. In comparison, the American approach is confident and straightforward. This is something that should be taken into consideration when entering these markets. Attitude of advertisements and corporations in general have effects on all levels of selling. For instance companies should respect workers on all levels of the supply chain from the delivery man to the cashier, because Asian consumers especially will take their attitudes as a reflection on the brand and the product.