With several months of R&D, kidsme prepare to launch 2014 innovative Baby Feeding item, kidsme Food Squeezer.
To secure kidsme market leader position in Proactive Baby Feeding, we would like to propose a focus group trial campaign on this innovation before official launch to the general public.
Objective:
1. Collect user experiences and feedback from end users
2. Trial launch to focus group to estimate the market acceptance
3. Figure out the best recipes when using this product
4. Mini event to gain experience for subsequent official and large scale kidsme food feeder series launch
5. Collect basic promotional materials for social media marketing
6. Induce participants to SHARE & SPREAD the kidsme food feeding philosophy
7. Mini event as a starter for end users membership system built up
Deliverable: campaign summary with questionnaires, photos (group photos and snapshot), video.
kidsme AP sponsorship: 24pcs of food squeezer (approval is under processing upon consolidation of the execution plan from each distributors)
kidsme HQ support: Should you require any marketing collaterals graphic design support (generic) such as banner, poster, leaflet, etc., please raise out within next week with dimension and basic concept (if any). We will try our best to fulfil depends on Design team workload (as they are all fully occupied by the upcoming Cologne and USA baby show in Sept and Oct 2014).
Thank you so much to our distributor in Malaysia, MVE resources, they set up a good example for us and you can find it (per attachment) as foundation for you to think about in more details. Thanks Melvin and Vanne!
We need to work together to get this campaign successful and look forward to your localized advise and recommendation!
Cheers,