development process. As sustainable tourism planning and development suggests the involvement of all stakeholders, the film industry plays a vital part of this process. However, the film industry is the involuntary stakeholder—it has a different agenda and is not too concerned about the tourism consequences of their filming once they have left the location. As yet there is only limited evidence that the film industry has recognised the potential value of working together with tourism in order to establish a mutual beneficial relationship. To what extent such a relationship would be beneficial or more of a burden is yet to be researched.
Finally, the sustainability of film tourism has not been investigated in any detail. If there is evidence to suggest that the film industry is to play a significant part in the tourism plan- ning process, the integration of all stakeholders in the development process could safe- guard the sustainable management of the tourism product. Similarly, if we take the argument that films trigger existing types of tourism, then existing good practice from these arenas can be taken into account. With good management practices communities can actively participate and be involved in the process, and impacts on the physical environment can be kept to the minimum. However, there is one variable within the film planning process that is beyond control and which impacts significantly on the econ- omic sustainability and overall success of the film tourism product—the success of the film. Through developing a film tourism product, this tourism product will automatically and intrinsically be linked to the success of the film. Large-scale commercial movies such as Lord of the Rings have shown that the impacts in general are positive and varied. Following Ritchie’s (1984) comparison of films as mega events, the planning process has to be adapted to the event planning process. However, even multiple releases and re-releases cannot guarantee continuous success of the tourism product. Just as tourism, film is for entertainment purposes and within a postmodern world, entertainment is becoming increasingly short-lived and more volatile to consumer behaviour than ever before, thereby challenging film tourism right from the beginning.
กระบวนการพัฒนา เป็นการวางแผนการท่องเที่ยวอย่างยั่งยืนและพัฒนาแนะนำการมีส่วนร่วมของทุกกลุ่ม อุตสาหกรรมภาพยนตร์เล่นเป็นส่วนสำคัญของกระบวนการนี้ อย่างไรก็ตาม อุตสาหกรรมภาพยนตร์เป็นดุลยภาพล็ — มีวาระแตกต่างกัน และไม่กังวลเกินไปเกี่ยวกับการท่องเที่ยวผลกระทบของการถ่ายทำของพวกเขาเมื่อพวกเขาได้ทิ้งตำแหน่ง ที่ยังเป็นเพียงหลักฐานที่จำกัดว่า อุตสาหกรรมภาพยนตร์ได้รับรู้ค่าศักยภาพการทำงานร่วมกับการท่องเที่ยวเพื่อสร้างความสัมพันธ์ประโยชน์ร่วมกัน ขอบเขตความสัมพันธ์จะเป็นประโยชน์ หรือเป็นภาระเพิ่มเติมจะสามารถวิจัยFinally, the sustainability of film tourism has not been investigated in any detail. If there is evidence to suggest that the film industry is to play a significant part in the tourism plan- ning process, the integration of all stakeholders in the development process could safe- guard the sustainable management of the tourism product. Similarly, if we take the argument that films trigger existing types of tourism, then existing good practice from these arenas can be taken into account. With good management practices communities can actively participate and be involved in the process, and impacts on the physical environment can be kept to the minimum. However, there is one variable within the film planning process that is beyond control and which impacts significantly on the econ- omic sustainability and overall success of the film tourism product—the success of the film. Through developing a film tourism product, this tourism product will automatically and intrinsically be linked to the success of the film. Large-scale commercial movies such as Lord of the Rings have shown that the impacts in general are positive and varied. Following Ritchie’s (1984) comparison of films as mega events, the planning process has to be adapted to the event planning process. However, even multiple releases and re-releases cannot guarantee continuous success of the tourism product. Just as tourism, film is for entertainment purposes and within a postmodern world, entertainment is becoming increasingly short-lived and more volatile to consumer behaviour than ever before, thereby challenging film tourism right from the beginning.
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