Although the current study sheds light on organizational elements that are essential for competing in the global marketplace, much additional work remains. First, it would be worthwhile for scholars to validate the particular operational measures used for the organizational elements. By building on prior work, we developed all new scales, designed especially for organizations that are adopting an international posture. Second, the particular set of relationships among the organizational elements requires confirmation through additional samples, industry settings, and national settings. Third, further research can explore the potential impact of firm-related moderators, including firm size, international experience, and dependence, on international markets. It is plausible that such variables moderate the relationships revealed in this study. Fourth, because this was a crosssectional study, this research does not lend itself to longitudinal insights. It would be desirable to design further research to accommodate the influence of time. Fifth, it would be worthwhile to explore how the results of this study hold for emerging markets. Global marketing organizations may exhibit different patterns in transition economies, which are worthy of investigation. We hope that these and other extensions of the GMO work continue to advance the understanding of the complex GMO that appears to be typical of the contemporary business scene.