They said that the super's narrow appeal to the price buyer limited the size of their market. They had to draw from miles around. When imitators came, there would be wholesale liquidations as volume fell. The high sales of the supers were said to be partly due to their novelty. People wanted convenient neighborhood grocers. If the neighborhood stores would "cooperate with their suppliers, pay attention to their costs, and improve their service" they would be able to weather the competition until it blew over.